About Us

Our Vision

At L3C we protect the heritage of our clients and partners by providing cost effective, secure cloud and hosting solutions for critical AIX, Solaris and IBM i applications and environments, all in our UK data centres. We solve skills issues with our remote System and Database Administration services ensuring you remain cost effectively supported. 

Yet we enable your future with an advanced AI, GPU based Cloud platform with leading IBM and NVIDIA technologies optimised for image processing and large data models that are prevalent in healthcare, advanced manufacturing, finance and geoscience industries. All backed by our highly skilled team. 

We are independent of any vendor, enabling us to be a partner to you rather than a technology provider.

We continue to Grow

We are a growing company with market leading international clients and use cases

900kCustomer Employees
45000Hours Uptime
200%Growth YoY
100%AI Vendors Covered

Talents Behind Our Success

A highly experienced and streamlined management team supported by an advisory board of industry leading expertise.

Lubo Cheytanov

Lubo is an entrepreneur and set up L3C to fill a gap in the UK market to provide cost effective cloud solutions for AI workloads and to ease the transition to SAP HANA while providing private cloud environments for key Unix applications. He is also the founder of several other companies including Easy3D which focuses on delivering design and value added services for 3D printing and Chocolate3D which brings innovation to 3D chocolate designs. He is on the advisory board of E2E, the London based entrepreneur to entrepreneur exchange. Prior to this he held several executive positions in IBM including setting up the IBM business in much of Eastern Europe and rebuilding the Mid-market business in the UK

Jerry Crossfield

If you engage with L3C it won’t be long before Jerry and his team are working alongside you to support your needs. After many years in IBM Global Services, growing Cloud and setting up IBM’s MSP/CSP business he joined L3C to be at the heart of a new vision and approach. Jerry speaks at many external events on a variety of subjects, most currently AI and how it Augments Humans.

Ivaylo Nikolov

Ivo runs our operations team and leads our more complex implementations for our clients. He has experience across multiple technologies and has successfully led many cloud migrations and deployments across multiple industries.

Our ThinkTank

Our Think Tank Advisory Board provides strategic guidance to the team. Our members are leaders in their respective fields and participate in a personal capacity


Simon Briskman

Simon is Partner Technology, Outsourcing and Privacy at Fieldfisher. He supports global organisations on projects from initial strategy through to negotiations and advises on new technologies such as AI and automation.

Shalini Khemka

Shalini is CEO of E2Exchange, member of the main Board and Audit Committee UK Export Finance, Mayor of London Business Advisory Board member and formerly Investment Director at Lloyds. She set up E2Exchange in 2010 to link entrepreneurs, investors, business leaders and professional service providers.

Stephen O’Donnell

Steve is CIO at Coventry Building Society. He is an award winning business transformation executive, who has worked across multiple industries and has global scale M&A and Separation experience.

Konstantin Stoyanov

Konstantin is Partner at Crown Ocean Capital. He co-founded Crown Ocean Capital in 2007 and has many years experience investing in private and listed companies and looks to provide entrepreneurial support through a company’s lifecycle.

Stanimira Koleva

Stanimira is SVP and GM Asia Pacific and Japan at Here Technologies. She has extensive experience in AP and European markets including SVP & MD for Citrix AP and Japan and General Manager Midmarket Solutions and Partners at Microsoft.

Mark Shirman

Mark has over 30 years of entrepreneurial experience in the IT field and has guided a number of highly successful organisations. He is currently Chief Business Development Officer at Congruity360 bringing order to data chaos and keeping data secure, healthy and agile.

Ivo Gueorguiev

Ivo is entrepreneur, investor and a banker. He is a business builder rooted in financial services. Currently on a mission to redefine payments across EU. Previously a senior banker at the EBRD. Has built and exited more than 20 businesses.

Our Story

Formed in 2013 with 1 employee and no client base we have grown to a cloud services provider at the forefront of supporting;

  • AI imaging and large data models in healthcare, geoscience and cross industry. 
  • SAP HANA on Power workloads, particularly for customisation, sizing and migration projects.
  • The migration of core AIX and Unix environments to our UK data centres to improve service levels and lower costs.
  • The provision of remote System Admin and DBAdmin to mitigate against skills shortages
  • The migration of clients to IBM Cloud. 

We support some of the world’s leading system integrators and Universities, yet still support innovators and SMEs providing access to our environment on a monthly or longer term basis to facilitate their initiatives.


Journey ahead

Become part of our story ...

March 2020

AIX test platform

Build major AIX test platform for leading international software vendor

Jan 2020


Build SAP HANA on Power Cloud platform in L3C UK data centres for major global system integrator

Nov 2019


Imagga, a leader in image recognition technology performs a leading benchmark study comparing IBM Power9 using L3C AI Cloud, Nvidia DGX Station and AWS with eye opening results.

June 2019

UK universities

Supporting a number of leading UK universities on key initiatives around AI and data analytics

June 2019

GCloud 11

L3C Cloud services available on GCloud 11 digital marketplace

March 2019

Imperial College

Began supporting Imperial College on an initiative to build an AI model to improve triage in chest xrays


L3C AI in Action Event

Hosted major L3C AI in Action Event at Royal Institution with over 200 guests

April 2018

AI Cloud environment on PowerAI

Became first IBM UK Business Partner to build AI cloud environment on PowerAI with Nvidia GPUs

Feb 2018

AI Technical Support

Began providing technical support to major system integrator AI platform and major worldwide distributor’s AI platform

Aug 2017

IBM PowerCloud Provider

Appointed to IBM PowerCloud Provider program - one of the first to be appointed across Europe, in recognition of our expertise

June 2017

AI and GPU

L3C Technical team began exploring AI and GPU technology



Completed major migration of business critical AIX, Oracle and Progress environment to L3C cloud data centres for international security company

Jan 2017


Ivaylo Nikolov appointed Chief Technology Officer

April 2016


Appointed IBM Business Partner for Power Systems and Storage

Jan 2016


Evolved into L3C Limited

July 2015


Expanded cloud platform to support new client



Jerry Crossfield joined from IBM as COO



Cloud environment built in first UK data centre



Founded by ex-IBM UK executive Lubo Cheyanov as L3C LLP and signed first major contract to advise a leading European distributor on it’s cloud and organisational strategy.

Learning Quick

As a medium-sized company, L3C is proud of its flexibility and expertise growth. Every year we learn more about our customers and aim to provide even more value with our products. Here are part of our specializations with focus percentage:

Power Cloud
x86 Virtualization

Looking for Deep LearningUNIX SAP HANAx86GCloud Instances?

Professional Consulting

We will consult during migration and support in order to ease your transition and make sure you sized correctly

Valuable Ideas

We will suggest how to optimize based on our experience. We will work with you to make sure your business comes first

Excellent Timing

We will ensure your projects for implementation and migration stay within time and budget limits

Budget Friendly

We will provide to you the most cost-effective solution on market with a high standard of quality

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    Power/AI/x86 Cloud At Your Reach


    55 Baker Street, London W1U 7EU


    +44 2035 987 407